Mench core belief is that all human goals can be broken down into a series of linear steps and that a large community can collaborate to reach consensus as to what are the optimum steps to achieve that goal.
Where traditional search engines (Google, Bing, DuckDuckGo) and personal assistants (Alexa, Google Voice, Cortana) are optimized to provide answers to simple requests, i.e.: “what’s the weather like in Texas”, “what the best Indian restaurant in town”, or “who won the last World Cup” - there is no service capable of helping users accomplish more complex requests such as; “how do I get hired as a full-stack developer at Airbnb”, or “how do I find a long lasting partner”.
Although for every complex goal there are hundreds if not thousands of possible paths to achieve it, Mench believes there is always an optimum path which can be deduced via continuous iteration by a large community of contributors (as in the case of Wikipedia).
The process of reaching the required consensus to determine an optimum path for any given goal or intent is called “mining,” and those that contribute to its discovery are called “miners.”